The Surreal World of Ethos

Project Create an identity and web experience for Ethos, a leading loyalty platform for brands that want to deliver exciting customer benefits. Outcome In our exploration, the concept that stuck out the most was creating surreal landscapes where a brand’s product lives. We aimed to create these monumental moments. From there the font, colour and … Read more

Friendly Neighbourhood Canvassers

Project Create a digital experience on Ceros (a content creation platform), which highlights door-to-door fundraisers, their mission and he donations they bring in. Outcome Using the platform Ceros, I explored functionality within its constraints. I experimented with animations and light transitions to help guide the reader. Adding an interactive survey was deceptively challenging, but rewarding … Read more

Dimensions House

Project Dimensions Retreats tap into the natural world’s profound influence on resilience and self-growth—the approach to these social campaigns needed to reflect that experience. Outcome A collection of work that spans different mediums. The Dimensions brand is in constant growth. We have kept a similar structure throughout its evolution, but played with the graphic elements … Read more

Konfekt Scandy Candy

Project Konfekt is a brand born out of love for the iconic Swedish treat. The task was to develop a brand and packaging that evokes Swedish roots while being light hearted and yummy. Outcome From the very beginning, it was important that the brand have this contrast of hard and soft elements. The hardness came … Read more

Canada’s LGBT+ Chamber of Commerce

Project Canada’s LGBT+ Chamber of Commerce (CGLCC) advocates for the over 28,000 LGBT+ owned and operated businesses in Canada. Outcome From the very beginning, it was important that the brand have this contrast of hard and soft elements. The hardness came from a sturdy yet angular san serif GT Flexa. The softness would come from … Read more

UN COVID-19 Recovery Report

Project In 2020, the United Nations commissioned the development of a Research Roadmap for the COVID-19 Recovery, enlisting Professor Steven J. Hoffman, Scientific Director of the CIHR Institute of Population and Public Health to lead its development. We were tasked to create this report. Outcome The 128-page document features a bold, modern colour palette, clean, easy-to-read layouts, 14 custom-built … Read more

Paper Crafts + Socal Snaps

Project A handful of shoots for Tokyo Smoke. Pictured here are pot paraphernalia, coffee products and general lifestyle. OutcomE Worked alongside the Tokyo Smoke team to ideate these concepts. Drawing inspiration from using one’s hands (papercraft) along with interesting patterns and textures. The shoot was a collaboration with David Pike with backdrops created by myself. … Read more