Project
Original One11Imports, Amped&Co opened a new arm of their business selling neon lights. Both eager and excited to expand their product line they required a new brand as well as packaging for their first 3 SKUs.
Outcome
Inspired by neon lights and their retro connotations we pulled from that era for inspiration. The logo itself resembles the classic neon filament tubes and the way they are twisted to form shapes and letters.
Illustrations were created bespoke and made to glow.
Role
Art Designer + Designer
Category
Branding + Packaging
