The Surreal World of Ethos


Create an identity and web experience for Ethos, a leading loyalty platform for brands that want to deliver exciting customer benefits.


In our exploration, the concept that stuck out the most was creating surreal landscapes where a brand’s product lives. We aimed to create these monumental moments. From there the font, colour and grid all support this concept. We aimed to evoke curiosity and engage with the audience’s imagination.

UPDATE: Ethos has since dropped NFTs from their name. They have pivoted away from NFTs and consequently stripped these elements from their site and branding. As is the nature of working start-ups.

Work completed with the incredible team at Hppy Agency.


Lead Designer


Branding + Identity


Sketches + Exploration


Website Structure + Wireframes