Project
UNICEF Canada Survival Gifts is a campaign launched every year just before the gift giving season. The goal is to encourage and educate potential donors on life saving gifts.
Outcome
This season it was imperative that we share with individuals what exactly they are buying and who will be receiving these gifts. This was accomplished by creating little windows that peaked into the lives of these children but also showcasing the tangible gifts that can be purchased. Navigating the 65+ gifting options was made easy with colour coding systems and sublet design cues.
At the end of the season, the data showed a 35% increase in donor spending.
Role
Art Director + Designer
Category
Branding + Editoral
