Project
Konfekt is a brand born out of love for the iconic Swedish treat. The task was to develop a brand and packaging that evokes Swedish roots while being light hearted and yummy.
Outcome
From the very beginning, it was important that the brand have this contrast of hard and soft elements. The hardness came from a sturdy yet angular san serif GT Flexa. The softness would come from the accoutrements, the visual elements–gradient textures, noise to simulate the sugar coating on candy, fun colour combinations and the organic shapes.
Role
Art Director + Designer
Category
Branding + Packaging
